Brands
Lego Hires New Boss In Brand Expansion
Lego, the Danish toy company, is seeking new ways to build its brand and is appointing a new, British boss. Chief operations officer Bali Padda will take over in 2017 as the first non-Dane to […]
Brands
Brands
How Adidas Became Cool Again
On a late summer afternoon in Adidas Village, a complex of five Rubik’s cube–like buildings with colorful, tile façades on the east side of Portland, Oregon, a brood of young footwear designers gathered in a […]
Brands
How The Cardboard Box Is Changing Shopping
Unilever is flipping the way it monitors shoppers to focus on their behaviours whereas before those insights would’ve prioritised demographics and left it ill-prepared for how the “cardboard box is changing shopping”. That’s not to […]
Brands
Dunkin Brands Forge More Personal Relationships
At first blush, companies with established brands and products might seem to have a leg up in their marketing efforts. Consumers can easily identify brands like McDonald’s, American Airlines and Dunkin’ Brands, and often have […]
Brands
Flonase Launch Earns Brand Genius Honors
GlaxoSmithKline’s digital strategy is steering from digital transformation to digital acceleration. And Meredith Herman is just the digerati to deliver. Last week, the head of digital marketing at GSK Consumer Healthcare in the U.S. was […]
Brands
Callaway Golf Taps Firm To Manage Marketing Efforts
Since 1982, Callaway Golf Company has been a respected and well-known premium brand in the golf industry. The company’s goal is to make the best products it can to meet the needs of golfers at […]
Brands
Biggest Launch In Brand History
Considered the biggest launch in brand history, M&M’s Caramel chocolate candies are slated to hit shelves next spring. The candies, which feature a creamy caramel center covered in milk chocolate and a candy shell, were […]