Coca-Cola says its ‘one brand’ marketing approach turns its packaging into a ‘billboard’ that packs a punch and counteracts the brand’s diluted presence on shelf. Coke is rolling out its new ‘one brand’ packaging design […]
It turns out you don’t have to be a kid to use Crayola crayons. Under the Forks Township company’s newest partnership, you just have to be a fan of colorful lip balm. That’s because Crayola […]
Procter & Gamble Co. recently surveyed 4,000 women around the world about their preferences regarding men’s faces, which covered everything from the kind of mugs they’d most like to kiss to how Santa Claus could […]
Customers can join Team Snickers or Team Skittles as part of Sweepstakes. Mars Chocolate and Wrigley team in joint promotion featuring playful rivalry between Skittles and SNICKERS. Building off of the success of last year’s […]
Philipp Plein is continuing his retail expansion plans with two simultaneous openings in Europe: the brand’s first store in London, on 98 New Bond St., and a new location in Paris for the company’s […]
Tiger Woods and Bridgestone formalized a relationship Thursday, as the brand announced it has signed the former world No. 1 to a multi-year deal to promote its golf balls. Woods, who turns 41 at the […]
Earlier this year The Blueprint and The Drum Network launched the Agency 2020 initiative, which brought together innovative agency heads to talk about what agencies will look like in the year 2020. Now, we are […]
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