Nestlé has underaken a major brand overhaul for the Nestea ice tea brand, aiming to evolve the brand to be more on trend by touting fewer ingredients and a “clean” nutritional label. The Swiss food […]
Dos Equis is making a festive day even more exciting by giving LDA+ consumers everything they need to spice up their Cinco de Mayo celebrations. From the hottest Mexican cantina in the city to the […]
Procter & Gamble Co., which claims to be the world’s largest advertiser, is reviewing every one of its agency contracts as part of a crackdown on rip-offs related to digital marketing. Marc Pritchard, chief brand […]
Here’s one way to make sure your advertising doesn’t go to waste: As part of a new sustainability marketing push, Coors Light is converting its billboards into beer coolers and its kegs into barbeque grills. […]
Coca-Cola says its ‘one brand’ marketing approach turns its packaging into a ‘billboard’ that packs a punch and counteracts the brand’s diluted presence on shelf. Coke is rolling out its new ‘one brand’ packaging design […]
It turns out you don’t have to be a kid to use Crayola crayons. Under the Forks Township company’s newest partnership, you just have to be a fan of colorful lip balm. That’s because Crayola […]
Procter & Gamble Co. recently surveyed 4,000 women around the world about their preferences regarding men’s faces, which covered everything from the kind of mugs they’d most like to kiss to how Santa Claus could […]
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