Thinfilm Electronics ASA, a global leader in NFC (near-field communication) mobile marketing and smart product solutions, helped Bodegas Barbadillo (“Barbadillo”) boost sales in Spain by collaborating on a summertime ‘Tap & Win’ marketing campaign that […]
Nestlé doubled down on its coffee business Thursday, acquiring a majority stake in high-end coffee brand Blue Bottle Coffee. The Swiss food and drink company is taking 68% of Blue Bottle for about $425 million, […]
Representing the world’s largest production run of its kind, according to Virginia Helias, Vice President of Global Sustainability for Procter & Gamble, 10,000 bottles of Head & Shoulders shampoo made from 25% post-consumer recycled “beach […]
Tecate has introduced “Claim Your Corner,” a retail promotion running July 1- Aug. 31, leading up to the championship boxing bout between the No. 1 fighter in the world, “Golden Boy” Canelo Alvarez, and his […]
According to research, 64% of young guys think body spray and antiperspirant dry sprays are the same thing*. Fact check – they’re not. With 1 in 2 guys thinking that they should apply body spray […]
Global outdoor lifestyle brand Timberland opened the doors today to its first specialty concept store: The Timberland Tree Lab. Located in the iconic King of Prussia mall (PA), the experiential Tree Lab features carefully curated […]
McCormick Buys Reckitt Benckiser Food Group Unit for $4.2 Billion McCormick & Co. agreed to acquire Reckitt Benckiser Group Plc’s food business for $4.2 billion, adding French’s mustard and Frank’s RedHot sauce to its lineup […]
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