Hershey Helps Consumers Avoid Vacation FOMO
Brands

Hershey Helps Consumers Avoid Vacation FOMO

The indescribably delicious taste of sweet coconut covered in chocolate is different than most other candies out there. In 1919, it was given a name: Mounds bars. Sixty-nine years later, Almond Joy and Mounds became […]

L'Oreal Faces Competition With Strategic Acquisition
Brands

L’Oreal Faces Competition With Strategic Acquisition

French cosmetics giant L’Oreal SA announced today it will acquire Toronto-based ModiFace, a creator of augmented reality and artificial intelligence for beauty brands like MAC Cosmetics, LVMH-owned Sephora and Benefit Cosmetics. Financial terms for the […]

Guinness Celebrates 200th St. Patrick's Day
Brands

Guinness Celebrates 200th St. Patrick’s Day

  This year marks the 200th St. Patrick’s Day Guinness will share with America, the latest reminder of the two-century connection between a legendary brewery and its good friends across the Atlantic. Once again, in […]

Sensodyne Rapid Relief Side Kick Display
Articles

Sensodyne Side Kick Delivers Rapid Relief

New Toothpaste Provides Relief In Just Three Days This past February 27, GSK Consumer Healthcare announced the launch of their new toothpaste, Sensodyne Rapid Relief. Part of the Sensodyne portfolio, the clinically-proven toothpaste is designed to create a […]

Pepsi Redesigns The Water Bottle
Articles

Pepsi Redesigns The Water Bottle

PepsiCo wants to rethink how and what consumers drink–and it has invented an entirely new system to give people a healthier alternative to soda. The company’s newest venture is centered on a 20-ounce reusable water […]

Coca-Cola
Brands

Coca-Cola Extends NASCAR Partnership

Coca-Cola, International Speedway Corporation (ISC) and NASCAR today announced an extension to each of its long-standing partnerships. Coca-Cola, an iconic global brand, will continue its deep-rooted history in the sport by engaging racing fans across […]

Campbell Soup to buy snacks company Snyder's-Lance
Brands

Campbell Soup Is Acquiring Snyder’s-Lance

Campbell Soup is acquiring snacks company Snyder’s-Lance for $4.87 billion in cash, the largest ever deal in the soup company’s 148-year history. CNBC had reported Friday that a deal, valued at $50 a share, was […]