Apparel specialist X-BIONIC argues that it is setting new benchmarks in the bike and sports retail trade with the international launch of its new X-BIONIC 4.0 apparel range, including an interactive point of sale module. […]
Today, Unilever’s Dove moves its “Real Beauty” goals further with the introduction of a branding mark indicating its advertising is free of digital manipulation. The “No Digital Distortion” label will appear on Dove’s deodorant campaigns […]
The frenzied activity at the Wonderful booth during the recent United FreshMKT Expo, here, served as a microcosm of the success that company’s lineup of products has experienced of late, with Wonderful Halos leading the […]
To help retail partners showcase its Jackson Galaxy co-branded Pill-Masker Paste for Dogs & Cats, Tomlyn, a developer of scientifically developed, veterinarian-approved animal health products, has designed a new point-of-purchase (POP) display kit. The POP […]
Last fall, Conagra introduced their new Slim Jim Premium Smoked Sticks which feature premium cuts of 100 percent grass-fed beef or 100 percent premium pork. Slim Jim is one of many established brands that are being […]
As part of a unique initiative, four L’Oréal employees with a passion for organic farming have launched Seed Phytonutrients, a new professional beauty brand that has made local environmental responsibility its mission and seeds its […]
Deadpool has picked his poison: Marvel’s smart-ass antihero is the new “creative director” of Espolòn tequila — and in a clever bit of meta-marketing, he’s taking a swipe at “Deadpool” star Ryan Reynolds, who recently […]
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