Brands

Sunniva Rebrands As Kitu Life

Seeking to broaden its appeal, Sunniva Super Coffee has rebranded as Kitu Life, bringing with it new packaging and a new formulation for its line of organic RTD “super coffees” made with protein and medium […]

Nabisco Uncages Its Animal Crackers
Brands

Nabisco Uncages Its Animal Crackers

“It’s probably one of, if not the oldest, (product) in our portfolio,” said Mondelez spokeswoman Kimberly Fontes. “We’re always looking to see how to keep it modern, to keep it contemporary with customers.” Barnum’s Animals […]

PepsiCo To Purchase SodaStream
Brands

PepsiCo To Purchase SodaStream

PepsiCo will buy the Israel-based DIY soda company SodaStream in a deal worth $3.2 billion. The move is widely seen as an effort by Pepsi to prop up its catalog of “healthy” food and drink […]

L'Oreal's ModiFace
Brands

L’Oreal’s ModiFace Launches Collaboration With Facebook

L’Oréal and its recently acquired Augmented Reality and Artificial Intelligence entity, ModiFace, have announced a long-term collaboration with Facebook to create new augmented reality experiences delivered through Facebook Camera products. Via a direct and seemless […]

Brands

Brand Innovation Captures Attention On Shelf

Brands with the ability to transcend their original product line can bring more value to retailers and consumers. This month, three companies announced they are testing that theory as they make move into new areas […]