There has been a steady drumbeat of in-store retail media investments by major retailers in recent years. Kroger, for instance, signed a deal with Cooler Screens (a company that turns refrigerated doors into interactive advertising […]
Desire for More Sustainable Products When leading paper and packaging company WestRock developed a new paper-based produce package, everyone was excited about its potential. The innovation was backed by both customer demand and our own […]
Traditionally, packaging designers were responsible for the graphics and structure of the package, while advertisers and marketers handled the rest of the branding: ad campaigns, slogans, promotions. That divide is quickly being erased. “Packaging design […]
Fourth-quarter sales are a major part of the calendar for kitchen and home brands, whose products are often suitable for gifting or hosting during the holidays. Shoppers are poised to spend similar amounts on holiday […]
For 11 months of the year, Tim LeBel is Mars Wrigley’s president of sales. But for the month of October, he dons a new title: chief Halloween officer. For decades, the fall holiday has been […]
Nestlé International Travel Retail (NITR) has extended its portfolio with eight channel-exclusive products, including a line focused on sustainability. As reported, Nestlé promoted its ambition to make food the #1 most purchased category in travel […]
Things don’t get much cooler than cracking open a cold one with Snoop Dogg According to tracking by SponsorUnited, last year Snoop Dogg was the fourth most-sponsored musical artist by deal volume with Corona being […]
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