Branding
Articles

When Brands Start Selling Direct

In one of Nike’s first earnings calls under its new leadership in 2024, CFO Matt Friend announced that the company would be re-engaging with retail partners to right some of their “missteps related to over-centering […]

All
Articles

2 Brand Boosting Innovations

Laundry detergent brand All and Carmine’s Italian foods introduced different accessibility solutions. Plus, DS Smith eases e-commerce returns and TriMas launches an all-plastic foaming pump. Companies constantly innovate with technology and redesign their packaging to […]