Allergy season is fast upon us and Reckitt Benckiser is wasting no time getting their new product launch in front of shoppers. A new category variant for RB, Mucinex Allergy is out at retail in full force with several […]
With spring fast approaching, the category leading air freshener brands are competing for sales at retail with their limited edition scents. We spotted the four pallet displays below at a mass merchant which were all […]
Founded in 1986, the Fridolin company was just a small toy shop located in Herrenberg Germany, a quaint city nestled snugly at the edge of the Black Forest. In 1991, they expanded their design and […]
The Toughest Case Ever Built Protecting a smartphone with a case is a no-brainer for a lot of good reasons. Whether you’re looking for cell phone cases that are functional, stylish or super protective, the […]
Recent reports indicate that consumer products giant Unilever is facing some intense competition from rival P&G in the personal care category……more specifically in the hair care arena. Having already taken costs out of the system […]
This month Point of Purchase explores the confectionary space by talking to two leading brands in this segment – Cadbury and Parle as well as retail solution providers and a few GT traders on the […]
A Radical Design Helps Athletes Run Explosively Touted as one of the greatest advancements in athletic-shoe technology, the Adidas Springblade debuts hot on the heels of its popular Energy Boost running shoe. Six years in […]
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