Today’s use of digital does not meet shopper expectations in-store. New research from InReality suggests that shoppers are past the digital “cool factor” and looking for digital implementations in-store, i.e. digital signage, kiosks, interactive displays, etc., […]
Bosch, the largest OE supplier of bracketless wiper blades. recently launched a new ultra performance windshield wiper blade. Called Bosch ICON, the award-winning design distributes more uniform pressure along the entire length of the blade […]
UK based Glaxosmithkline recently debuted a new oral care product that offers sensitive tooth care and whitens teeth. Available in two variants, Extra Fresh and Mint, True White is formulated to be 10x less abrasive […]
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced its new Cinco De Mayo-themed, fully-comprehensive, 360-degree campaign featuring national TV advertising, media partnerships, limited-edition packaging and a national sweepstakes. The campaign will encourage […]
Let’s face it, design work costs money and somebody has to pay for it. Someway, somehow the designer’s wages and time spent on designs and revisions has got to be covered by the sale of […]
Fluidmaster, the leading global manufacturer of toilet tank valves and fluid management systems, has launched an in-store demo display that enables do-it-yourself and professional plumbers to try before they buy. Most seasoned pros already know […]
Proctor & Gamble’s Gillette brand recently debuted ‘its best’ shaving cartridge with the launch of the Fusion ProShield. According to recent studies an average guys shave consists of about 170 strokes with 120 of them […]
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