Slurpee Celebrates 50th Birthday With ChapStick 7-Eleven is celebrating the 50th birthday of one of its famous frozen beverage – the Slurpee. The festivities began earlier this year in January and will continue running until […]
As a follow-up to 2013’s Man of Steel film, Warner Bros. Pictures released their second installment in the DC Extended Universe series with Batman v Superman: Dawn of Justice on March 25, 2016 across the U.S.. Dawn […]
Vicks Side Kick Display Helps Shoppers Snooze Vicks and Walgreens recently partnered up to offer shoppers a refreshing sound sleep with Zzzquil. Merchandising two variants, liquid and liquicaps, this side kick display was equipped with […]
Essie, a category-leading nail polish brand known for its trendy shades and smooth texture, is hitting major retailers to promote a new product line. Launched this past spring, the new gelcouture collection consists of a […]
How Stoli Streamlined Communication Across In-house and Agency Teams to Cut Spending on Creative Execution by 30% by Courtney Eckerle, Managing Editor – MarketingSherpa THE CUSTOMER “Stoli is an iconic brand. We have 80 years […]
Launched this past spring, L’Oreal’s La Vie En Rose Collection (which means Life in pink in French) is still generating pink perfection at-retail with exclusive lipsticks and nail polishes. The campaign was launched to celebrate the […]
Aleve Puts The Power In Your Hands with their new Direct Therapy nerve stimulation device. Marketed as an OTC nonpharmacological strategy for relieving lower back pain, the device employs TENS (transcutaneous electrical nerve stimulation) technology that can […]
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