That simple and straightforward statement by Colgate-Palmolive’s Chief Technology Officer Patricia Verduin neatly sums up the views shared by all five of the Colgate executives I talked with recently in preparing this year’s View from […]
If you’re not making it better, what’s the point? That guiding principle may be what led General Mills to add a new marshmallow to Lucky Charms cereal in 2018 – a purple unicorn. But we […]
Corona Lets Tailgaters Enjoy Chilled Beverages Anywhere…..Any Time! Corona recently tossed out a gameday promotion involving a cooler, several 12 packs of beer and some coasters. We are not sure if this was an enter-to-win-contest […]
Poland-based 3m Projekt recently partnered with Bosch to create a floor display to help promote the company’s Universal Level 360 Sets. Robert Sieńko, Shopper Marketing Expert at 3m Projekt said, “Green, fluorescent plexiglass turned out […]
A natural, safe and water resistant sun protector for your best friend! Just like humans, dogs can get burned from sun exposure, particularly on parts of the body that are sparsely covered with hair. According […]
Back in the 1998, when 3D movies were state-of-the-art, when Dunkaroos were all the rage in lunchboxes and chunky blonde highlights were booming, Frito-Lay launched Doritos 3D Crunch. And now, after phasing it out in […]
Hello Bello Seasonal Graphics Lower-priced premium diaper maker Hello Bello secured a permanent end cap at Walmart during the summer this year, and I speculated on whether they would swap-out background graphics to stay seasonally […]
Copyright © 2020 Point of Purchase Online Network LLC. All Rights Reserved. Popon is a Registered Trademark. | Terms of Service