Canadian Retailers
Articles

Canadian Retailers Embrace POP Culture

  Point-of-purchase (POP) advertising displays and materials capitalize on location. Strategically positioned where daily purchasing decisions are made—often near checkout counters or within retail spaces—their primary objective is to sway consumer behaviour by capturing attention, […]

in-store retail media
Articles

Drumbeat of In-Store Retail Media

There has been a steady drumbeat of in-store retail media investments by major retailers in recent years. Kroger, for instance, signed a deal with Cooler Screens (a company that turns refrigerated doors into interactive advertising […]

ExtraMile
Articles

Samsung Fuels In-Store Engagement

Samsung Electronics America today launched a cutting-edge pilot program to help enhance customer engagement within three Chevron ExtraMile stations in San Diego, Millbrae, Calif. and Vancouver, Wash. The pilot program will combine the high visual […]