Point-of-purchase (POP) advertising displays and materials capitalize on location. Strategically positioned where daily purchasing decisions are made—often near checkout counters or within retail spaces—their primary objective is to sway consumer behaviour by capturing attention, highlighting product benefits, and triggering impulse purchases. As POP evolves with the integration of digital technologies, it transforms retail dynamics by engaging consumers precisely at critical decision-making moments.
To understand Canada’s journey in this space, Sign Media Canada (SMC) spoke with Vistar Media’s Lorena Forster, senior account executive based in Toronto, and Olivier Paquet-Thibodeau, senior account executive based in Montreal, Que. Their insights illuminate the pivotal role of POP displays in contemporary marketing strategies and shed light on emerging opportunities in this burgeoning segment.
Article Source and Image Credit:
www.signmedia.ca/canadian-retailers-embrace-pop-culture
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