About the brand – In 1973, Ely Callaway, a successful textile entrepreneur, planted vineyards on 140 acres of land in Temecula, California. The first vintage of Callaway wine was produced two years later, and quickly gained renown after Queen Elizabeth II was served Callaway Riesling and in response, awarded Temecula recognition as an official winemaking region. 1982 brought Callaway another opportunity, when he purchased half of golf company Hickory Stick USA, later purchasing the company in full, and rebranding it as Callaway Golf.
The brand recently launched this stacker display to help drive sales in wine and supermarket retailers across the US. Inspired by the wine and golf businesses, the cart-themed display merchandises their Chardonnay and Cabernet Sauvignon wines in case-cut shippers and can be shopped from three sides.
Sources include:
Callaway Cellars
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