The Beeline Group announced today the addition of Theresa Gordon in the newly formed position of Senior Vice President – Agency Strategic Initiatives in the organization’s Hayward, CA headquarters. Theresa Gordon assumed the role on July 31st, 2017. In her role, Gordon will oversee sales and business development within the Beeline Group’s digital and brick-and-mortar shopper marketing programs. Gordon comes to the organization with a strong background in proximity marketing and will be working with the organization and its clients to integrate technology and content with consumer experiences across channels and in-aisle with point of purchase displays.