Kellogg’s San Diego-based granola brand Bear Naked says it has introduced the first fully-recyclable stand-up barrier pouch for food in the United States.
Previously Bear Naked had a dedicated pouch recycling program with TerraCycle, but customers had sign up for a special program to collect, clean, and ship the packaging to New Jersey, Plastics Today’s Rick Lingle pointed out. “While commendable in diverting packaging from landfill, the process wasn’t efficient or convenient,” he wrote.
Sources include:
Bear Naked Granola
Environmental Leader
