The reintroduction of Campa Colaby Reliance Consumer Products Ltd (RCPL) and the accompanying pricing strategy promising higher margins to small retailershas not only given a new twist to the ‘Cola war’, but also promises new prospects for the POP display and in-store merchandising industry.
Even as media reports abound with news of the rising impact of Quick Commerce on General Trade Retail, another new development has garnered headlines, promising newer dynamics in the FMCG retail.
Reliance Consumer Products Ltd (RCPL), the FMCG division of Reliance Industries,reintroduced Campa Cola, armed with highly competitive pricing and a smart retail…..
Article : www.retail4growth.com
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