Popon is pleased to bring you our ninth installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous neat examples of designers and brands coming together to deliver outstanding promotional materials that we like to share with our audience of dedicated POP professionals.
As always, if you are interested in showcasing some of your unique designs and applications, do not hesitate to contact us for more details.
Snyder’s of Hanover Suspends Live Product in Header
For over 100 years, Snyder’s of Hanover has been providing innovative quality products to generations of loyal snack aficionados. Delivering yet another tasty treat, the company is promoting their Bacon Cheddar Pieces with an octagonal dump bin floor display. We included this display in this edition because of the unusual treatment in which a live bag of chips was suspended within the framed riser using a standard cord and barb. Interesting!
Zico Naturally Powered Floor Display is Strong and Sustainable
Since the coconut water craze started taking hold, the market has become flooded with a few dozen brands. Zico, considered by some as one of the top-tasting in the category, is a light and refreshing nutritional drink packed with tons of electrolytes and antioxidants.
Zico offers their coconut water in two different types of packaging- bottle or Tetra Pak, both of which are recyclable. Sustainability goes hand-in-hand with their manufacturing process and the many locations around the world that are used to harvest some of the best coconuts on the planet.
Maintaining this same eco-vision in-store, Zico is promoting their bottled products with this very cool floor display. With the exception of the four color label graphics, the entire structure was produced using kraft corrugate. The sides are very beefy laminated die cuts that support all 3 shelves of product. Note how the design of the two side panels sandwiches the shelves for increased strength.
Krazy Glue Floor Display Bonds Shoppers In-Store
Introduced to the North American market in 1973, Krazy Glue has become a staple in many homeowners quick-fix-it’ drawer. Requiring only a small amount to form a bond, Krazy Glue is fast-acting and can hold up to 2,000lbs per square inch.
Taking the product off-shelf and onto the retail floor, the brand is using this very iconic dump display to drum-up impulse purchases with a three pack offering. The clean lines, bright green color and ‘K’ shaped display structure were easily recognized by home improvement shoppers……great creative approach. Topping it all off, the classic brand imagery of a construction worker hanging by his hat was utilized behind the product bin to complete the package.
Ball Special Edition Canning Jars Celebrate 100 Years
Ball rolled out this stacker display to celebrate their 100 year anniversary. In 1913, the Ball brothers launched the first true Perfect Mason jar which are still used by home-canners around the globe. Simple in construction, the two-sided, u-shaped message divider lets shoppers know that the jars are limited editions. The front and back graphics consisted of a large die cut jar that used a blue film to create visual interest. Rumor has it that the company will be releasing green jars in 2014, further expanding their Heritage product line.
Soda Cases Stack-Up Support for 2014 Olympics
A bit late on this one but felt it still worthy to share with our readers. A supermarket store check produced this awesome display of soda products that were used to create the iconic Olympic rings as well as the letters forming USA. Tedious to construct, the finished presentation makes it well worth the effort.
Vicks Severe Floor Display
When your cold and flu symptoms are at their worst, a lot of folks turn to Vicks to provide much needed relief. Vicks chose to use this product replica style floor display to deliver the one-two punch shoppers needed during the recent cold and flu season. Vacuum formed shelves with corrugate base and supports showcased both product variants. The final look and feel was topped off with a realistic cap that was decorated with brand messaging.
