Meant to be mildly disgusting, this Mucinex Mucus-Mascot Cold Relief Display strives for negative attention. You know how you hate a cold and all that phlegm and mucus. “Nothing Lasts Longer” and “12 Hour Relief” as benefits are just what you might need to get rid of that ugly little mascot guy.
You must admit the marketing and product positioning sets it apart from all other more “positive-approach” cold medication promotion.
Related
Mucinex Fast Max Arch Aisle Display
The Ultimate Holiday Ice-Breaker As part of its “Moments Worth Making” holiday campaign this year, Stella Artois will run a series of activations that encourage Americans to share a beer with their unmet neighbors. The […]
Open Up A Winner US wine brand Woodbridge by Robert Mondavi recently kicked off a football campaign to help promote three of its most popular boxed wines. Back in 2019, Woodbridge was named as the […]
Hello Bello Seasonal Graphics Lower-priced premium diaper maker Hello Bello secured a permanent end cap at Walmart during the summer this year, and I speculated on whether they would swap-out background graphics to stay seasonally […]
Copyright © 2020 Point of Purchase Online Network LLC. All Rights Reserved. Popon is a Registered Trademark. | Terms of Service
Be the first to comment