Last year, Malaysia Airports, DR Group and The Hershey Company installed a Hershey’s flotilla buggy, a mobile retail concept, at Kuala Lumpur International Airport (KLIA). The partners claimed the concept was a world first and a move to “disrupt the conventional way of doing business in travel retail”. Now, the Hershey’s buggy has moved to its second location, at Langkawi International Airport. Mark Lane talks to Dr. Afendi Dahlan, Business Development Director of DR Group, and finds out about the impact of the initial activation, the reasons behind the move to a new location and the partners’ plans for the…….
References include:
The Moodie Davitt Report
