Beer consumption continues to slide in the U.S., posing a daunting, even existential, question for large brewers like Anheuser-Busch InBev: How does a company reignite interest in power brands consumers are well aware of, such as Budweiser and Bud Light, but simply buy less frequently?
The solution, according to marketers speaking at the Advertising Week conference Monday, lies in devising a strategy that’s more focused on culturally-led experiences — in sports arenas, music venues and elsewhere — that create the types of lasting impressions that traditional sponsorships and advertising can’t in the digital age.
Source – Marketing Dive
