Deadpool has picked his poison: Marvel’s smart-ass antihero is the new “creative director” of Espolòn tequila — and in a clever bit of meta-marketing, he’s taking a swipe at “Deadpool” star Ryan Reynolds, who recently became the proud owner of a gin company.
Deadpool’s gig as a shill for Espolòn, a Mexican tequila brand distributed by Campari Group, was struck with 20th Century Fox to promote “Deadpool 2,” which hits theaters nationwide May 18. The first movie, released in 2016, is the biggest-grossing R-rated film ever with a $363 million domestic take.
