In recent years, Anheuser-Busch InBev’s “global growth and innovation team” ZX Ventures has invested in at least nine international breweries, and now the company is pushing into spirits.
ZX Ventures today announced the acquisition of Atom Group, a United Kingdom-based spirits, eCommerce and import business. Specific financial terms of the deal were not disclosed.
Atom Group’s website describes the multi-faceted company as a “pioneering, disruptive global drinks group encompassing the full life-cycle of spirits, from inception, prototyping, production and brand ownership with Atom Brands; through import, distribution and brand development via Maverick Drinks; to global online retail at Master of Malt.”
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Atom Group
Brewbound
