Pringles will advertise for the first time ever during Super Bowl LII on Feb. 4. As a leader in the snacks category, and with an estimated 11.2 million pounds of chips* consumed on game day, Pringles is set to introduce Americans to an entirely new way to enjoy their Pringles: “Flavor Stacking.” Each stack is made with a variety of Pringles’ flavor combinations; for example, fans can combine Cheddar Cheese + Sour Cream & Onion + Jalapeño crisps to enjoy the ‘Hot Tamale Stack’. With so many delicious flavors of Pringles, the stacking possibilities are endless on game day spread.
The spot will mark the official TV kick off for the Pringles ‘Flavor Stacking’ campaign which will run throughout 2018. The effort is the latest example of Pringles’ focus on celebrating fun and encouraging playful behavior.
Super Bowl weekend is a historically strong weekend for the Pringles brand, with in-store dollar and unit sales……
