Representing the world’s largest production run of its kind, according to Virginia Helias, Vice President of Global Sustainability for Procter & Gamble, 10,000 bottles of Head & Shoulders shampoo made from 25% post-consumer recycled “beach plastic” that are also recyclable will be launched this summer for a limited time in French retailer Carrefour. The bottle is the result of a partnership between P&G, upcycler TerraCycle, and French recycling and waste recovery company SUEZ Environnement.
“A year ago at the World Economic Forum in Davos, the Ellen MacArthur Foundation challenged us all to drive greater recovery and reuse of plastics,” says Helias. “Procter & Gamble has long been inspired by the foundation’s message for plastic to never become waste, and collaboration is the only way………….
