Tecate has introduced “Claim Your Corner,” a retail promotion running July 1- Aug. 31, leading up to the championship boxing bout between the No. 1 fighter in the world, “Golden Boy” Canelo Alvarez, and his opponent, the quickly rising, undefeated Gennady “GGG” Golovkin.
The on- and off-premise promotion captures all the excitement of the ultimate showdown as it engages boxing fans and beer drinkers nationwide. Through specially-marked packages merchandised with impactful POS, consumers receive a code giving them a chance to win Tecate swag and boxing gear, as well as tickets to the ultimate boxing experience at the main event.
