Introduced to retailers in 2011, Rapala Sufix 832 fishing line is still netting sales at-retail with their feature end cap displays. Touted as the strongest, most durable small diameter braid on the market, Sufix 832 gets its name from the eight braided fibers which consist of 7 dyneema and 1 gore performance fiber braided at 32 weaves per inch.This type of construction makes for a very small diameter line that offers great strength and casting ability. The line claims incredible fray and abrasion resistance as a result of the unique fiber combinations used.
To communicate all of this techie data to fishing enthusiasts, Rapala chose an end cap dress-up kit to educate consumers. The highlight of the end cap is the large graphic strand of fibers which resides above the center copy panel. This informative copy panel repeats the uniqueness of the proprietary strands with a duplicate graphic and text that describes all of the product attributes. Nice finishing touches on the display included the dimensional header section, metallic pegboard covering and the bottom shelf graphic…….all combined to present a striking presentation that’s sure to catch the big one!
