With summer almost a memory, back-to-school shopping season is in full swing. 2017 is shaping up to be a record year, predicted to exceed 2016 sales by almost 10%, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics.
With roughly 44% of shoppers planning to spend at an online retailer, brick and mortar sales are critical considering back-to-school is ranked up there as one of the largest annual sales events.
Under pressure to compete with online sales, mid-tier retailers and brands are trying to keep up with consumers changing habits by looking for new and unusual ways to add excitement back into stores this shopping season – take this BTS display we spotted at Walgreens.
Featuring BIC, Pilot, Zebra and Sharpie, this round display creates a unique destination that allocates a section of the circular footprint for each brand to showcase their back-to-school products. Even with lug-ons and hanging bin trays, check out how BIC’s merchandising section jumps out as compared to the others!
If you want to see more back-to-school displays from 2017 or from these specific brands, visit the image gallery and use the drop down menus or the search box to find what you’re looking for.
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