More Volume Than Ever With Total Tease
Always on the cutting-edge with inventive mascara releases, Covergirl has done it again with their New Total Tease. Available in 5 shades, Total Tease Mascara is revolutionizing the mascara wand with its two-sided precision lash comb.
The normal side of the wand coats lashes first, then the small, precise end enables you to pinpoint where you want your tease-to-be. The ‘tease end’ , which adds volume and separation to lashes, is what makes this product unique in the mascara category.
To promote the Total Tease in-store, the brand deployed several POP displays, including the shelf display shown here. Designed using mixed materials, the display does a great job of delivering the story and highlighting product assets.
As with most new mascara wand launches, Covergirl is known for incorporating a tactile component with their merchandisers so shoppers can touch and feel the innovation. This display utilizes a plastic, oversized, interactive wand to demonstrate the unique tease wand. In addition, a live product was placed in front of the demo wand to complete the touch and purchase experience.
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If you’re interested in viewing more Covergirl displays, go to our image gallery and type the word covergirl into the search box.
