The rise of retail media networks is typically cast as an online strategy with companies from David’s Bridal to Best Buy to Walmart charging brands for hyper-targeted customer ads.
But Nordstrom is aiming to go beyond online transactions by adding more in-store partnerships through its Nordstrom Media Network, looking to help brands tap in-store customers while pumping them up on social.
“The fundamental thing to know about retail media is that the focus is to drive performance for our brand partners. And the way you do that is by bettering the customer experience,” said Aaron Dunford, vp of Nordstrom Media………..
Sources include:
modernretail.com
Image credit – Mile Mozart
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