Gillette Venus, America’s #1 female shave brand, recently launched a new campaign called ‘Shave That Serves Your Skin’ that features WTA tennis stars Alycia Parks, Taylor Townsend, and Peyton Stearns.
“For almost 25 years, Gillette Venus has developed products with women’s smooth skin in mind. Our team of female-led scientists are constantly revolutionizing the shave care category, which is why we are thrilled to share this upgraded collection, where every woman can find a razor that serves her skin and hair type,” says Isabel Pimentel, Brand Vice President, Gillette Venus North America. “We knew there was no better way to introduce this lineup than by continuing our partnership with female athletes to demonstrate how important it is to feel your best in everything you do.”
To showcase the enhanced collection of razors, Gillette developed this end cap display that merchandised four different variants – the new MoistureGlide Razor, Extra Smooth Sensitive Razor, Venus for Pubic Hair and their Skin Razor. The color coded shelves provided the features each razor offered to help consumers make the right choice. A huge header with life images and campaign slogan completed the display.
Gillette plans on promoting the campaign and improved packaging throughout the WTA season.
Check out some other Gillette displays from the Image Gallery
Extra Smooth Swirl Shelf Display
Gillette Skinguard End Cap Display (article)
Gillette Shadowbox Shelf Display
Cross Style Off End Cap Display
Gillette Fusion Curvy Pallet Display
Sources include:
Businesswire.com
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