Ayéya, a beauty and lifestyle brand dedicated to preserving African traditions and empowering local women through ethically sourced body care and home products, takes its in-store presence to another level.
The brand made its nationwide retail debut back in October 2024 at Whole Foods, who has the exclusive rights to market a wide range of Ayéya products such as bath soaps, laundry and dish tablets, and home cleaning supplies.
“Our brand is about more than just beautiful products,” said Olo Tchala, founder of Ayéya. “It’s about creating a virtuous cycle where business success is intertwined with social impact. We believe in the strength of women and the potential of local communities to thrive through meaningful economic opportunities.”
To help distinguish their products in the natural skincare space, which is valued at $11 billion dollars, the brand launched this permanent floor display.
The sturdy metal display merchandised several bars of traditional African black soaps that were neatly organized on metal rods affixed to the inside of the display body. The soap, presented as a mix & match offer, allowed shoppers to take advantage of price savings and flexibility in their purchase choices. A special compartment below the product housed sustainable kraft packaging to accommodate the soap.
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Sources include:
prnewswire.com
Ayéya
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