There has been a steady drumbeat of in-store retail media investments by major retailers in recent years.
Kroger, for instance, signed a deal with Cooler Screens (a company that turns refrigerated doors into interactive advertising displays) for 500 stores in May 2023. Regional grocer HyVee closed a deal with Samsung to introduce 10,000 screens over its footprint of stores across aisles, deli, meat, and seafood counters. Over the last few years, these……
Sources include:
retailbrew.com
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