Like many product categories, the sunglass market is both highly competitive, highly fragmented, and highly diverse. Most companies compete by carving out a niche and focusing their resources on building a brand identity within that niche. Broadly speaking, the sunglass market can be divided into low-end/economy, mid-range, and high-end/luxury. Creating an effective retail merchandising program requires matching the sunglass display design and level of investment to the taste and expectations of your target market. In today’s post, we’ll focus on creating a sunglass display for the middle market since it is the largest part of the market……..
Sources include:
Rich Limited
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