The rise of retail media networks is typically cast as an online strategy with companies from David’s Bridal to Best Buy to Walmart charging brands for hyper-targeted customer ads. But Nordstrom is aiming to go […]
Gillette Venus, America’s #1 female shave brand, recently launched a new campaign called ‘Shave That Serves Your Skin’ that features WTA tennis stars Alycia Parks, Taylor Townsend, and Peyton Stearns. “For almost 25 years, Gillette […]
In one of Nike’s first earnings calls under its new leadership in 2024, CFO Matt Friend announced that the company would be re-engaging with retail partners to right some of their “missteps related to over-centering […]
Their artistic vision. Our innovation. Styled by you. Goody and Walmart are giving artists a powerful new platform with two limited-edition collections in collaboration with Domonique Brown of DomoINK and Rachael Skidmore of Made by […]
Guinness, in its 266th year of brewing, is ramping up in-store promotions for their biggest day of the year, St. Patrick’s Day. With its rising popularity, pubs across the globe will be serving more Guinness […]
Great as a sauce or marinade on meat, fish, veggies, rice & anything in-between When you think of barbecue sauce, what brands come to mind? Sweet Baby Rays, Heinz, Kraft, just to name a few. […]
Walmart says it’s unlikely to meet 2025 plastic, recycling targets The retailer noted challenges related to the adoption of post-consumer recycled content, and shared data on its virgin plastic use and circularity of global private-brand […]
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