After 120 years in the shaving game, it’s hard to imagine how Gillette could surpass all of their previous shaving innovations, but they did. The brand recently introduced their newest razor with built-in exfoliation technology […]
Brand owners expend time and resources getting their products on retail shelves. There, within a crowded self-service environment, the packaging must attract and induce. Point-of-purchase displays (hereafter, displays) are a reverse step; their purpose is […]
Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up […]
Green Bay Packaging Inc. (GBP), announced that it has acquired Interstate Packaging Corp. located in Albert Lea, MN. The acquisition is effective June 30, 2022. Interstate Packaging Corp. has an excellent reputation in the marketplace […]
The winners have been chosen! Five POS- innovations from Thimm win awards Thimm is celebrating multiple successes at this year’s POPAI D-A-CH Awards: The manufacturer of packaging- and display solutions was able to successfully position […]
“It’s simple, Falconboard prints beautifully and is made from renewable forest resources and is completely recyclable.” Is sustainability a growing topic among your organization? Are more consumers asking for eco-friendly materials? Are you looking to […]
Obsessed With Your Comfort SAXX, a premium underwear brand for men, has become one of the hottest products in the men’s underwear category thanks to its patented Ballpark Pouch and their obsession with the comfort […]
Copyright © 2020 Point of Purchase Online Network LLC. All Rights Reserved. Popon is a Registered Trademark. | Terms of Service