Encourage Candy Purchases with Strategic Placement Starting back in the fifties, retailers began placing strategically priced, inexpensive merchandise around checkout lanes to encourage impulse purchases. This practice still continues today but with a lot more […]
WestRock, a leading provider of differentiated paper and packaging solutions, was recognized at the Path to Purchase Design of the Times Awards with 31 awards for excellence in merchandising solutions — the most of any […]
When I began my career in packaging in the 1980s, productivity improvement programs were in full swing at most consumer products companies. The first, and often the most productive, target for cost savings, was in […]
Mattel, manufacturer of the world-famous Hot Wheels brand, rolled into retail to help promote the brand’s latest marketing efforts. Having recently celebrated its 50th anniversary, Hot Wheels has climbed to the top of the ladder […]
Beer consumption continues to slide in the U.S., posing a daunting, even existential, question for large brewers like Anheuser-Busch InBev: How does a company reignite interest in power brands consumers are well aware of, such […]
Sula Vineyards Raises A Toast Mentos Floor Display Makes It A Fresh Day Nilgiris Milk Touts The Goodness Of Flavored Milk Zespri Kiwi Display Provides A Healthy […]
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