Is This The Future For POP? The retail industry is in the early stages of a major transformation. Like other mature industries, the retail industry is characterized by significant overcapacity, increasing price competition, declining margins, […]
Otis Spunkmeyer is launching its first advertising campaign to raise awareness for the snack brand’s expansion into the retail space. “The Otis Spunkmeyer brand has been around a long time and most people know us […]
Sexy sells — especially to Millennials — and so Gucci is refreshing its fragrance master brand Gucci Guilty with steamy new advertising. Starring Jared Leto along with models Julia Hafstrom and Vera Van Erp, the […]
Staples recently announced a new beta test available on the Staples mobile iOS app. Customers can now send a photo of their child’s back-to-school list via the Staples Easy System on the app and […]
Fitness brands are in the midst of a major transformation into lifestyle brands as they look to build loyalty and set themselves apart. They are not only providing the right gear to get in shape […]
Create eye-catching dimension in fresh food cases with the new One Piece Riser Combination from FFR Merchandising. The One Piece Riser Combination features three steps on the left and two steps on the right to […]
OSI Creative, a leading provider of global supply chain managed solutions for point-of-purchase displays (POP), consumer product packaging and branded merchandise programs, today announced the opening of a new facility serving the New York area. […]
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