Scotch-Brite as a brand has been helping the Indian home-maker with products that are not just extremely functional but also of superior quality. The company behind it, 3M, has applied its proprietary technology to the […]
Capitalizing on this summer’s Spider Man 2 blockbuster movie, Kellogg’s debuted a special edition theme-based cereal in support of the global launch which reached 180 countries. With this promotion, Kellogg’s was able to introduce a […]
Marking the biggest innovation for TUMS in more than 80 years, GSK’s North American Consumer Healthcare division launched Tums Freshers earlier this year. TUMS Freshers not only relieves heartburn but also freshens breath at the […]
Although the domestic gum industry is worth $2.6 billion, sales have declined four percent over the last year which is why several manufacturers are trying to capture the loyalty of the youth market by making […]
In an effort to expand its reach beyond trash cans and kitchens, Rubbermaid conducted extensive research of customers’ homes to study their bathroom cleaning habits. What they learned is that most homeowners have their own […]
Microsoft continues to show off its fashionable side by launching the next line of artist inspired wireless mice which feature Autumn themes created by nine world renowned artists. The new patterns will grace the surfaces […]
Good question. How many times have you gone into a store, saw the great display you designed and produced only to find that the riser did not get attached to the display? Not an uncommon […]
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