Home - Point of Purchase International Network

Articles

The Practical Shifts In Retail in 2026

Retail is operating under genuine pressure and genuine possibility at the same time. Cost-to-serve remains high, shopper behaviour is fragmenting, health expectations are evolving, and data is becoming richer while decision cycles continue to compress. [...]
Articles

Rethinking Connected Packaging

GS1 Sunrise 2027 turns packaging into a brand portal. Learn how marketing, branding & ad agencies must rethink Connected Packaging to own this new space. Most agencies & marketers understand UPC barcodes are a point-of-sale [...]
Brands

Using Creativity To Turn Problems Into Buzz

You might have heard that a truck carrying more than 400,000 limited-edition Nestlé KitKat bars disappeared on its way from Italy to Poland. The bars were shaped like Formula 1 cars, limited-edition designs [...]
Articles

Sensory Packaging Designs In The Produce Aisle

For many consumers, packaging is a persistent, if minor, adversary. Research shows the average person will spend roughly 43 days of their life struggling to open products, with 84% of shoppers reporting regular frustration. But [...]
Articles

Morrisette Packagings Bold Corrugated Revolution

I am seated alongside a group of key decision-makers and talent from Morrisette Packaging as they gather in their design center to talk a bit about the future. We’ve just finished a tour of [...]

The Practical Shifts In Retail in 2026

April 12, 2026 0

Retail is operating under genuine pressure and genuine possibility at the same time. Cost-to-serve remains high, shopper behaviour is fragmenting, health expectations are evolving, and data is becoming richer while decision cycles continue to compress. […]

Rethinking Connected Packaging

April 12, 2026 0

GS1 Sunrise 2027 turns packaging into a brand portal. Learn how marketing, branding & ad agencies must rethink Connected Packaging to own this new space. Most agencies & marketers understand UPC barcodes are a point-of-sale […]

Sensory Packaging Designs In The Produce Aisle

April 5, 2026 0

For many consumers, packaging is a persistent, if minor, adversary. Research shows the average person will spend roughly 43 days of their life struggling to open products, with 84% of shoppers reporting regular frustration. But […]

WPO Announces Winners of WorldStar 2026

April 5, 2026 0

The WorldStar Global Packaging Awards recognize 234 winning projects from 36 countries for excellence in packaging innovation, sustainability, and technical performance. Soha Atallah, WorldStar Coordinator and WPO Vice President of Marketing, completes: “WorldStar has […]

Allen Field Co Inc Components Selected for Esko ArtiosCAD

April 5, 2026 0

Allen Field Co., Inc., a leading provider of innovative packaging components and solutions for the structural packaging industry, today announced its selection by Esko as an approved component partner in the ArtiosCAD 3D component library. […]