Launched nationally in 2004, Michelob Ultra has become the third-most-popular beer in the US. With sales of almost $2 billion in the past year, Anheuser-Busch continues to set its own pace marketing the beer as a lifestyle brand for the average beer drinker.
On a recent supermarket store check, we spotted this nifty Michelob Ultra floor display near check out. The well-constructed metal display held 12 packs of beer which were reverse gravity fed, pushing the 12 packs upward as they were sold off. Signage channels on the front made changing the promotional graphics quick and easy.
